I created the concept with my small team from January 2011 until october 2011.The final product was launched 2014. Coloplast biggest succes so far.
When I started the process we were only a team of three. When the product was launched more than 200 people had been involved in the process of bringing the product to the market.
The final textile
On a real body. The final prototype
Defining that special grey colour.
Proving that grey textile is more invisible than a colour that tries to imitate the skin.
Considering glossiness, surface treatment and colour on fabric.
Exploring two tracks: Non-woven and Polyester fabric.
Refining the contour.
Exploring the welding and cost possibilities of real woven textile.
Exploring the possibilities with “non-woven” textile.
Creating a vision for the new ostomy bag. 
Initial shape considerations:
The starting point:
The old pouch made out of non-woven fabric in a “pig-skin” colour.
