BUILDING DESIGN CAPABILITY
· Build and embed design capabilities across complex global organisations
· Connect design, research, technology and business strategy across products, services and brands
· Lead multidisciplinary teams and create the structures that enable innovation at scale
· Develop long-term strategies that turn design from an output into an organisational capability
DESIGN AS A DRIVER OF BUSINESS, INNOVATION AND TRANSFORMATION
I turn design into a strategic capability for business, innovation and organisational transformation.
I connect user insight, technology, brand and business strategy to create stronger products, experiences and organisations.
HOW I LEAD
I believe leadership is about creating the conditions for people and organisations to perform at their best.
· Set direction and create clarity
· Create cultures of trust, autonomy and accountability
· Bring different disciplines and perspectives together
· Balance long-term ambition with operational reality
SCOPE AND IMPACT
+45 products shaped through design systems.
+2M users globally
12,500+ employee organisation
67% product recognition – by consistent product brand design
30+ international design awards
DESIGN, BUSINESS AND SOCIETY
My work has always been rooted in the belief that design has a role beyond individual products and brands.
It can strengthen businesses, shape organisations and contribute to the way we address complex challenges in society.
Today, I contribute to the wider Danish design ecosystem through my work with Danish Design Council and the Royal Academy’s advisory board, alongside my experience from international business, entrepreneurship and design leadership.