I lead design and innovation as a strategic capability in complex organisations.
My work focuses on building the systems, frameworks, and structures that enable design to operate as a strategic capability in complex organisations.
I have led design, user research, and usability engineering in a global organisation, working across physical products, digital interfaces, and service experiences.
· Enabled consistent product and brand expression across global portfolios
· Reduced fragmentation in design and decision-making across teams
· Aligning creative direction with business strategy and product development
WORK EXPERIENCE
Chief Design Officer
2026 – present. To be announced.
Global Head of Design
2016 – 2025. Coloplast.
Senior Innovation Project Manager
2011 – 2016. Coloplast.
Design and Marketing Director
2007 – 2010. Morfoso.
Head of Design
2004 – 2007. Louis Poulsen Lighting.
Design and branding Consultant.
2001 – 2004. Misc. Companies.
EDUCATION
“Mini-MBA” Business diploma in Entrepreneurship and Business Transformation, PwC and IMD, 2012.
Bachelor of Marketing and Commerce (HD A) specialized in Marketing Management. Copenhagen Business School, 2006.
Master’s degree in Industrial Design. Aarhus School of Architecture, 2000.
Bachelor’s degree in Architecture. Aarhus School of Architecture, 1997.
INDUSTRY LEADERSHIP & ADVISORY ROLES
Royal Academy. Member of advisory board for Design, May 2021 – present.
Danish Design Council. Active member, May 2021 – present.
Confederation of Danish Industry. Member of special Committee for Design 2016 – 2022.
Advisory work has focused on:
· Design strategy
· Product development
· Organisational design capability
TOOLS AND SOFTWARE
I work across the full design and product development landscape and focus on enabling teams and systems rather than operating tools directly.
I maintain hands-on understanding of design and product development to stay close to how decisions are made in practice and to support teams with clear, informed direction
